Noma ngabe umkhiqizo muhle kangakanani, noma ngabe ubuchwepheshe bubuhle kangakanani, uma lungekho uhlelo oluhle lokuphromotha nokuthengisa, awuziro.
Okusho ukuthi, noma ngabe umkhiqizo noma ubuchwepheshe buhle kangakanani, budinga nohlelo oluhle lokumaketha.
01 Lokhu Iqiniso
Ikakhulukazi ezimpahleni zansuku zonke zabathengi kanye nezidingo zansuku zonke, obunye ubuchwepheshe obusha, imikhiqizo emisha, nemiqondo emisha kungase kube kuhle kakhulu.
Unomuzwa wokuthi inqobo nje uma lo mkhiqizo wenziwe, nakanjani uzoletha inzuzo eningi enkampanini yakho.Yebo, lokhu ukulindela okuhle, kodwa uma ungenalo isu elihle lokukhangisa, amakhasimende amaningi asazoyishiya iphrojekthi yakho, lo mbono.Ngoba siyazi ukuthi ubuchwepheshe obusha nemibono emisha kuvela nsuku zonke kulo mhlaba.Kodwa sivame ukuthola kwezinye izitolo ezinkulu ezinkulu kanye nezitolo ezinkulu eYurophu naseMelika ukuthi izinto ezidume kakhulu akubona ngempela ubuchwepheshe bamuva noma imikhiqizo ehamba phambili.
Amakhasimende amaningi, asadla ngoludala.Kungani abathengi bengathengi umkhiqizo wakho omusha, noma bavele benze amathokheni ngendlela efanele, ingxenye yokuhlola imakethe?Babesohlangothini oluphephile, futhi wayenengozi.
Imikhiqizo emidala, noma ngabe le nto isidala, kodwa imakethe ifakazele ukuthi le nto ingathengiswa, futhi ingathengiswa.Noma engawuthandi lo mkhiqizo enhliziyweni yakhe, uzowudayisa.Akunandaba, ngoba abathengi bayayithanda futhi igxile emakethe.Angase awuthande kakhulu umkhiqizo omusha, kodwa ngisho nakulokhu, usazokwenza ukuhlola okuhlukahlukene ukuze ahlole imakethe.
Ngisho noma engakwazi ngempela ukuzibamba kodwa efuna ukufaka i-oda futhi alizame, akasoze akufakela i-oda lesigidi esisodwa nje.Nakanjani uzofaka i-oda elincane, athenge ama-1000pcs ukuze alizame, alithengise futhi abone ukuthi lihamba kanjani.Uma ithengisa kahle, yebo, ngizofaka okunye;uma kungalungile, kusho ukuthi imakethe ayiboni, khona-ke le phrojekthi ingagcinwa noma nini futhi ingashiywa nganoma yisiphi isikhathi.Lokhu kuyiqiniso.
Ngakho-ke eYurophu, eMelika nase-United States njengomthengi, yini into yokuqala okudingeka siyenze ezimweni eziningi?Akukhona ukufuna ukufaneleka, kodwa ukufuna ukungabi naphutha.
Ngithengisa umkhiqizo omdala ovuthiwe, mhlawumbe isilinganiso senzuzo yenkampani singama-40%.Kodwa le nto iyaqashelwa emakethe, ukuthi ingathengisa malini njalo ngenyanga nokuthi ingathengisa malini njalo ngonyaka ilungisiwe.
Ngakho-ke ngingakwazi ukuqhubeka ngiphenyisisa ama-oda, ngisho noma intengo yomphakeli wakho ikhuphuka, intengo yokuthengisa ohlangothini lwami ayikwazi ukukhuphuka.
Inzuzo yenkampani ingacindezelwa ibe ngu-35%, futhi ngezinye izikhathi kukhona ngisho nemisebenzi ethile yokuphromotha, kodwa sizoqhubeka nokwenza lo mkhiqizo.Esikhundleni sokuyeka umkhiqizo omdala ngokushesha ngoba uklame umkhiqizo omusha, ingozi inkulu kakhulu ukuba umthengi angakwazi ukuyithwala.
Uma ukuthengiswa kwemikhiqizo emisha kungalungile, kungase kube ukulahlekelwa okukhulu enkampanini, futhi kuzoba nomthelela omkhulu ekulungisweni kwamanje kwemikhiqizo.Ngakho-ke inkampani ingase izame umkhiqizo omusha omncane njalo ngonyaka ngezimo ezilinganiselwe.
Kodwa ezimweni eziningi, ama-oda ayisisekelo asesemikhiqizweni ethile emidala ezinzile.Ngisho noma inzuzo iphansi, ama-oda amadala emikhiqizo emidala azozinziswa.
02Icala elilodwa
Bekufanele ngabe ngo-2007, lapho ngiya eTaiwan.Imboni yaseTaiwan ithuthukise umkhiqizo othokozisayo okungenzeka awukaze uzwe ngawo.Lo mkhiqizo uyidivayisi encane kakhulu.Uyini umsebenzi walo mshini omncane ofakwe esiqandisini?Khumbuza wonke umuntu ukuthi angadli amaswidi amaningi, angadli u-ayisikhilimu noma aphuze iziphuzo ezengeziwe.Ngakho-ke lapho uyovula isiqandisi, leso sisetshenziswa sizokwenza umsindo we-pig-squeak.Ukukukhumbuza nje, awusakwazi ukudla.Uma udla kakhulu, uzofana nengulube.
Umbono wale fektri muhle kakhulu futhi uthakazelisa kakhulu.
Ngaleso sikhathi, umphathi wakhe wayesadla anhlamvana, ecabanga ukuthi umkhiqizo wami wawuzothengiswa kahle, futhi ngangizowuthengisa emakethe yase-US.
Wasebenzisa abathintwayo bakhe namashaneli ukuze alungiselele amasampula abathengisi abaningi baseMelika, wabe esetshela labo bathengi ngohlelo lomqondo.
Abathengi abaningi banentshisekelo enkulu futhi bacabanga ukuthi wow, umbono wakho muhle futhi uyathakazelisa.
Kodwa umphumela uba ukuthi abathengisi abaningi baseMelika, ngemva kokucwaninga nokuhlola lolu hlelo, abazange bafake i-oda lokuthenga lo mkhiqizo.
Ekugcineni, imboni yawushiya lo msebenzi futhi ayizange yenze lo mkhiqizo futhi.
Ngakho siyini isizathu?
Kamuva, ngahamba ngayoxoxa ngale ndaba nabathengi baseMelika embukisweni, futhi labo bathengi baseMelika bangitshela ukuthi isizathu sasilula kakhulu.
Baphinde bawuthanda umkhiqizo futhi bacabanga ukuthi umbono muhle.
Kodwa abakwazi nje ukuthi bazoyidayisa kanjani, bayimakethe kanjani, bayimaketha kanjani kubathengi, okuyinkinga enkulu.
Umqondo womkhiqizo wakho muhle kakhulu, kodwa akunakwenzeka ukuba ngibeke lo mkhiqizo eshalofini esitolo esikhulu, bese ngibeka incwajana eduze kwawo.
Akunjalo, ngakho yini esingayenza?
Kungase kudingeke ukuthi ubeke inqwaba yezinhlelo ze-TV ezinkulu ezindaweni ezigqamile esitolo esikhulu futhi uqhubeke udlala le vidiyo.
Ukuthembela nje kule vidiyo kungase kungaqondwa yiwo wonke umuntu, kufanele wengeze umbhalo ngezansi.
Ividiyo ihlanganiswe nombhalo ukuze uvumele abathengi bazi ukuthi le nto iyisimiso esinjalo, esithakazelisayo kakhulu, kungakhathaliseki ukuthi ungayithenga, uzikhumbuze ukunciphisa umzimba, njll.
Kodwa ngale ndlela, abathengi bazozwa ukuthi lolu hlobo lwevidiyo, wonke umuntu angalubuka noma aluzwe.
Kodwa awusoze wanaka kakhulu njengokubuka ifilimu, ukubukela izithombe nemibhalo engezansi ngesikhathi esisodwa.Amathuba alokhu aphansi kakhulu.
Ngakho-ke, ngemva kokubala, baba nomuzwa wokuthi lo msebenzi wawungeke ufezeke.
Umkhiqizo muhle kakhulu, kodwa ngenxa yokuthi alukho uhlelo oluhle lokumaketha lwesu lokuthengisa, iphrojekthi iye yashiywa.
03 Indawo enzima kakhulu
Kuzwakala kudabukisa kakhulu, kodwa eqinisweni sibhekana nalokhu nsuku zonke.Kungakhathaliseki ukuthi uyimboni noma inkampani yokuhweba, uyohlale uzizwa:
Nginomkhiqizo omuhle esandleni, kungani amakhasimende engayithengi?Inani lami lihle kakhulu, kungani amakhasimende engalifaki i-oda?Ngakho-ke ngithemba ukuthi wonke umuntu uzocabangela umbuzo, okungukuthi, umkhiqizo wakho ungase ube muhle, kodwa uwufaka kanjani umbono wakho omuhle kubathengi.
Mazise umehluko phakathi kwalo mkhiqizo nomkhiqizo omdala, kungani ngingawuthengi umkhiqizo omdala futhi ngithenge umkhiqizo wakho omusha?
Yiziphi izinzuzo kimi, yiziphi izinzuzo?
Kufanele umenze aqonde lokhu ngezinto ezilula kakhulu neziqondile, futhi ukwazi ukumthinta futhi umenze abe nentshisekelo yokuthenga.Leli iphuzu lobuhlungu labathengi.
Okusho ukuthi, kuphela lapho usuwazi kahle i-psychology yabathengi futhi wazi ukuthi ungavula kanjani umnyango wabathengi lapho ungakwazi ukuncenga futhi uvikele abathengi.
Uma kungenjalo, umthengi ngeke akwazi ukudlula lesi sithiyo.Lapho engakwazi ukuthuthukisa uhlelo lokuthengisa olungcono ukuze alukhuthaze, akasoze azifaka engozini yokuthenga ubuchwepheshe obusha nemikhiqizo emisha, ngokuvamile kuwukuhlola kokuqala.Uma engenzi kahle, uzoyeka ngokushesha futhi alahle ngokushesha.Lokhu kuyinto elula kakhulu, futhi kungumthetho ojwayelekile kakhulu enxanxatheleni yezitolo.
Ungase ucabange ukuthi umkhiqizo wakho muhle.Umphathi wakho noma osebenza naye ukutshela ukuthi umkhiqizo wethu muhle kakhulu futhi intengo yethu yinhle.
Yebo, lawa amaqiniso, kodwa lezi zinto ezikhona zingase zingamukelwa ngokugcwele ngabathengi.
Ngisho nokuyeka izinto ezindala, imikhuba ethile yemvelo, nokunye okuthandwayo okungokwemvelo ngenxa yemikhiqizo yakho.
Kungani udela?Ngaphandle uma unesizathu esikhethekile, unesizathu sokukholisa elinye iqembu.
Usifaka kanjani lesi sizathu kwabanye, kanye nendlela yokusebenzisa ukumaketha kokucwiliswa ngezindlela ezihlukahlukene, ukuze wonke umuntu akwazi ukuzwa, ukuzwa, futhi abone?Lezi yizinto ezinzima kakhulu enqubweni yokuthengisa, futhi zidinga ukuthi othile acabange ngakho.
Futhi lezi zinto akukhona ukuthi umkhiqizi womkhiqizo angaqhamuka nakho.
Izikhathi eziningi sizosho ukuthi ukuthengiswa okushisayo komkhiqizo kuyizinto eziningi ngesikhathi nasendaweni efanele.
Akuyona nje kuphela imikhiqizo yakhe emihle, kodwa okubaluleke nakakhulu, angakwazi ukubamba i-psychology yabathengi, futhi angakwazi ukuthinta okuthandwayo kokuthenga kwabathengi.Leyo ingxenye enzima kakhulu, hhayi umkhiqizo ngokwawo.
Ngakho-ke ngifuna ukukutshela ukuthi uma ubeka yonke imicabango yakho ekucwaningeni ubuchwepheshe nemikhiqizo usuku lonke, akwanele.Ngoba lezi zinto onjiniyela benza futhi ochwepheshe benza.
Njengomthengisi nomthengisi, okudingeka ukwenze ukuthi imakethe ingumthengi kanye nomthengi, futhi lezi yizinto ozidingayo ukuxhumana, ukucabangela nokulinganisa.
Isikhathi sokuthumela: Aug-04-2022