Uma kukhulunywa ngendlela yokwenza ukuphromotha phesheya kwezilwandle, iningi lozakwethu bohwebo lwangaphandle lingasho okuthile, kodwa iningi labo lazi kancane mayelana nolwazi lwesistimu yokuphromotha futhi abakaze bakhe uhlaka lolwazi oluhlelekile.
Ngo-2023, amabhizinisi kumele aqonde izitayela ezintathu ezinkulu zokuphromotha ukuhweba kwamanye amazwe: Ukunyuswa kwe-Google + iwebhusayithi ezimele + ukumaketha kwezokuxhumana.
Izinyathelo ezimbalwa zokuphromotha phesheya
1Setha isu
Ngaphambi kokwenza iphromoshini phesheya kwezilwandle, sidinga ukwakha isu lokumaketha futhi sichaze ukuthi obani amakhasimende ethu esiwaqondise?Yiziphi izindlela zokumaketha?Kungenzeka yini ukubala i-ROI nokunye.Lapho wenza isu, ungacabanga ngale mibuzo elandelayo: Obani abasebenzisi abakhokhela ngempela imikhiqizo namasevisi akho?Uyini umgomo wakho?Ingakanani ithrafikhi ngosuku noma mingaki imibuzo ngosuku?Ubakhanga kanjani abasebenzisi bakho?Yiziphi izindlela namashaneli amakhasimende akho ngokuvamile awasebenzisayo ukuze athole amasevisi nemikhiqizo oyinikezayo?Ingakanani izisebenzi nemali ohlose ukuyitshala ohlelweni lokumaketha?
2Foreign Trade Station
Kunezinkampani eziningi zokwakha iwebhusayithi yohwebo lwangaphandle, kodwa ingxenye enkulu yazo ingamanga.Isizindalwazi sohwebo lwangaphandle singashiwo njengesisekelo esibalulekile kulezi zinyathelo, futhi zonke izindlela zokuphromotha nezindlela zokumaketha zizozungeza kuwebhusayithi yokuhweba yangaphandle yamaNgisi efaneleke ngempela.Uma inkampani yohwebo lwangaphandle ibambelele kulesi sinyathelo, umsebenzi olandelayo ngokwemvelo ngeke ukwazi ukuqala.Ungabheka amasu okwakhiwa kwewebhusayithi alandelayo: cacisa umgomo wewebhusayithi, futhi isiteshi sonke sizoqala kulo mgomo.Iya kusitayela sesiShayina, futhi uvumelane nobuhle babasebenzisi baphesheya ngokuya ngefonti, idizayini, umbala, nesakhiwo.Ukukopisha okuhle kakhulu, ukukopisha okuhle ngempela kungashukumisa abasebenzisi ukuthi baqedele imigomo yakho, futhi lokho ubuncane uma kungekho amaphutha ohlelo.Umuzwa ophelele womsebenzisi.Iwebhusayithi ingaba nezinga elithile lokuguqulwa.Uma kungekho mbuzo kuwo wonke ama-IP angu-500, kuzoba nezinkinga ngewebhusayithi yakho.Ihambisana namazinga wokwenza injini yokusesha.
3Thola ithrafikhi
Ngesu nesizindalwazi, isinyathelo esilandelayo ukuheha abantu ukuthi bangene. Ngokuhamba kwethrafikhi eyanele, kuzokwenziwa imibuzo nama-oda, futhi ekugcineni imali izokwenziwa.Ziningi izindlela zokuthola ithrafikhi.Ngokuyinhloko sibheka izindlela ezine eziyinhloko ezifanele imboni yezohwebo zangaphandle: ithrafikhi ye-SEO ihlukaniswe ngokuyinhloko ngezinyathelo ezine: yakha amagama angukhiye ayinhloko nawesibili, lungiselela amakhasi ewebhu ahambisanayo ngokusho kwamagama angukhiye, ukwandisa njalo okuqukethwe kwekhasi lewebhu, ukwandisa Izixhumanisi zangaphandle Ezihlobene.Ithrafikhi ye-PPC ikakhulukazi ibhekisela kuthrafikhi ekhokhelwayo.Ithrafikhi namagama angukhiye angalethwa yi-SEO yewebhusayithi alinganiselwe, futhi ukusebenzisa izikhangiso ezikhokhelwayo ukwandisa ithrafikhi eyengeziwe kuyisengezo esihle ku-SEO.Okuqukethwe kwamabhulogi ezinkampani kunqunyelwe, futhi izinto ezingase zethulwa nazo zilinganiselwe, kuyilapho amabhulogi ezinkampani angakhuphula okuqukethwe kuwebhusayithi, enze amagama angukhiye engeziwe kanye namakhasi afakiwe.Ithrafikhi yenethiwekhi yokuxhumana nomphakathi iyisiteshi esibalulekile sokuthuthukisa amawebhusayithi esiNgisi.Xhuma ibhulogi yakho yebhizinisi nezingosi zokuxhumana nabantu, buthelela abalandeli nemibuthano ezingosini zokuxhumana nabantu, futhi uphendule imibuzo yabasebenzisi ezingosini zokuxhumana nabantu.Kafushane Ulwazi lungashicilelwa ngezingosi zokuxhumana.Ngohwebo lwangaphandle lwe-B2B kanye namawebhusayithi e-B2C, izingosi zokuxhumana nabantu ezifana ne-Facebook, Twitter, Google+, kanye ne-Quora zonke zingaletha ithrafikhi.
4Thuthukisa izinga lokuguqulwa kombuzo
Ngethrafikhi yewebhusayithi, umbuzo olandelayo uwukuthi ungashintsha kanjani ithrafikhi ibe imibuzo.Yebo, kumawebhusayithi okuhweba angaphandle ajwayelekile, akunangqondo ukuba namashumi ezinkulungwane zethrafikhi nsuku zonke, ngakho-ke indlela yokuguqula ithrafikhi embalwa ibe imibuzo yamakhasimende ngokwezinga elikhulu kakhulu ibaluleke kakhulu.Okokuqala, udinga ukuhlukanisa abasebenzisi bakho bethrafikhi.Ngemuva kwakho konke, umsebenzisi ngamunye oza kuwebhusayithi yakho unezidingo ezihlukile, ngakho-ke ukuhlukanisa nokumaketha ngokufanele kuyisihluthulelo.Abasebenzisi bewebhusayithi yakho bangahlukaniswa ngokulinganayo: abasebenzisi abangaqapheli ukuthi banezidingo.Uyasazi isidingo, kodwa engahlosile ukusisingatha.Usazi isidingo, uhlose ukusixazulula.Uzazi izidingo, uqhathanisa nabahlinzeki.Khona-ke, ingabe iwebhusayithi yakho yokuhweba kwamanye amazwe ingabahlukanisa laba basebenzisi, noma ngabe kukhona amakhasi okufika ahambisanayo kubasebenzisi abanezidingo ezihlukene, noma ngabe kukhona ukubizelwa esenzweni okucacile, kanye nokuthi ulwazi lomsebenzisi luyaqoqwa yini?Okungenani ngibonile ukuthi iningi lamawebhusayithi alinawo umsebenzi wezinga eliphezulu lokuguqulwa, kufana newindi lokubonisa ngaphandle kwabasebenzi bokuthengisa.
5Guqula uphenyo lube ukuthengisa
Izinyathelo ezintathu zokuthengiselana ku-inthanethi azilutho ngaphandle kokuthi "i-traffic-inquiry-sales", isixhumanisi ngasinye sibaluleke kakhulu, kodwa ku-B2B eminingi yohwebo lwangaphandle, isikhathi esisuka ekuphenyweni kuya ekuthengisweni sizoba side kune-B2C A lot, emva kwakho konke, ama-oda e-B2B acashunwe yisitsha, ngakho-ke ukugcinwa kobudlelwane bekhasimende, amakhono okuthengisa kanye nezinga lobuchwepheshe konke kuyizici zempumelelo.Ngakho-ke ngokombono wokumaketha kwenethiwekhi, udinga ukwenza okungenani: noma ngabe amakhasimende asezigabeni ezihlukene anamagama ahlukene namasu okuthengisa.Ingabe ikhona imvume yokumaketha nge-imeyili ukuze kugcinwe ubudlelwano bamakhasimende.Ezinkampanini ezine-CRM, noma ngabe imininingwane yekhasimende iphelele futhi ihlukene.Ukuthi ithebula le-Leads kuwebhusayithi lihlukaniswe izingxenye futhi linikeza izinketho kumakhasimende, njengokuhlukaniswa kwezwe kanye nomehluko wesidingo somkhiqizo.
6Ukuhlaziywa kwedatha
Ukuhlaziywa kwedatha kuwumsebenzi othakazelisa kakhulu, kodwa akuwona wonke umuntu othanda ukubhekana nedatha.Uma ungumuntu wohlobo C noma othile onalolu hlobo lobuntu eqenjini lakho, khona-ke kufanele kube lula kubo ukuthi baqedele lo msebenzi Yebo, idatha odinga ukuyazi ihlanganisa Ithrafikhi okufanele iholwe, Okuholela Kuklayenti, Izindleko Ngomholi ngamunye, Izindleko Ngekhasimende Ngalinye.Uma wazi le datha ngokucacile, uzokwazi isiqondiso sakho sokumaketha.Ngesikhathi esifanayo, isixhumanisi ngasinye ezinyathelweni ezinhlanu ezingenhla singafaka kuhlu lwamazinga ahambisanayo okulinganisa idatha.Isibonelo, uma ubeka izikhangiso ezikhokhelwayo kokuthi Inquiry Cloud, ungakwazi ukuhlola ngokuzimela ukuboniswa kwemikhiqizo, izinga lokuchofoza, ukusatshalaliswa kwamakhasimende neminye imibiko ngasemuva ukuze ubambe izindleko.Ngale ndlela, singakwazi ngokucacile ukuthi ukugxila kwezokuthengisa kufanele kubekwe kuphi nokuthi yini okufanele siyenze ngokulandelayo.Ukunyuswa kwezilwandle kuyisiphakamiso esingenayo impendulo ejwayelekile.Inezimpendulo eziningi.Yebo, ungathola enye indlela, futhi ungase ukwazi ukuthola indlela ehlukile eya empumelelweni.Kodwa kungakhathaliseki ukuthi iyiphi indlela esetshenziswayo, iyona eyisisekelo kakhulu ukwenza izinqubo eziyisithupha ezingenhla kahle.
Izindlela zokukhushulwa phesheya kwezilwandle
Ngaphezu kwalokho, izinkampani ezahlukene zizosebenzisa izindlela ezihlukene zokuphromotha ngokwemibandela yazo.Nazi izindlela ezimbalwa zokuphromotha:
1Iphromoshini yamahhala yokwenziwa
Bhalisa igama lomsebenzisi kunkundla yezizwe ngezizwe ye-B2B, inkundla ye-B2C, inethiwekhi yohwebo lwangaphandle, izinkundla zohwebo lwangaphakathi nezangaphandle, bese ushicilela imininingwane yomkhiqizo, imininingwane yewebhusayithi, amabhulogi angaphandle, noma ushicilele imininingwane yomkhiqizo, imininingwane yewebhusayithi kwezinye izinkundla zamahhala, noma useshe ku-inthanethi. Ulwazi lomthengi lungaphinde luthuthukiswe mahhala ngama-imeyili.Yebo, ama-imeyili ekhasimende adinga ukutholwa izinkundla ezinkulu manje.Izinzuzo: Mahhala, asikho isidingo sokusebenzisa imali nhlobo, zenzele wena (DIY).Ukubi: Umphumela empeleni awubonakali, futhi uma kuyi-SOHO, kuwukumosha abasebenzi kanye nezinsiza ezibonakalayo.Ifaneleka kakhulu kulabo abasanda kuqala futhi abangenayo ngempela imali yokutshala ekukhuthazeni ukuhweba okudayiswa kwamanye amazwe.Uma wenza ukuhweba kwamanye amazwe okudayisa, amabhizinisi amancane, futhi ungenayo imali eningi, kufanele usebenzise izinga lokubhida elihlanganiswe nokukhushulwa okwenziwa ngesandla ekuqaleni, ngoba izindleko ziyalawuleka futhi umphumela muhle;uma unamandla ezezimali, ungakwenza kusukela ekuqaleni Ukuhlanganisa i-SEO ne-PPC, umphumela uzoba mkhulu ngemva kwezinyanga ezingu-2.
I-2Platform Ekhokhelwayo Yephromoshini Ungakhokhela iphromoshini kumapulatifomu e-B2B ne-B2C.Izinzuzo: Iphromoshini iqondiswe ngokuqhathaniswa, futhi abathengi bangaphandle epulatifomu banezinhloso ezisobala, ukuqina okuqinile, nesifiso esinamandla sokuthenga, okuhlinzeka ngenkundla eqinile yemikhiqizo yemboni yendabuko.Umphumela muhle, kodwa ungancishiswa kancane kancane.Ukungalungi: Kuyabiza, ngokuvamile okungenani amashumi ezinkulungwane zama-yuan ngonyaka wokunyuswa kwenkundla;kungcono ukuba nomuntu ozinikele ozosebenza, ngokusetshenziswa okuncane ukuze kuzuzwe umphumela omkhulu.
3Ukukhuthazwa kwenjini yokusesha
I-SEM (Search Engine Marketing) isanda kuvela futhi iyindlela edumile yokuthuthukisa inethiwekhi.Ngokwezibalo, amakhasimende angu-63% abheka imikhiqizo namasevisi ngezinjini zokusesha.(1) Injini yokusesha i-PPC (I-Payper Click) yokukhangisa Ukukhangisa kwebhidi yenjini yokusesha ukukhangisa kwe-Google, ukukhushulwa kwe-Yahoo, indlela yokukhangisa yokuthengisa yangaphandle ekhethwe abathengisi abaningi.Izinzuzo: imiphumela esheshayo, ukumbozwa okuphezulu okuqondiwe, ukusebenza okuqinile, ububanzi obubanzi, ukukhuthazwa komkhiqizo ogcwele, amafomu aguqukayo naguqukayo, izindleko ezilawulekayo, kanye nembuyiselo ephezulu ekutshalweni kwezimali.Ukubi: Intengo nayo iyabiza, futhi amakhasimende kwezinye izindawo awakholelwa ku-PPC (kukhona ukumelana nokukhangisa), futhi amanye amagama angukhiye embonini awakwazi ukusetshenziselwa i-PPC, futhi umphumela usesigabeni sokuphromotha kuphela.(2) Ukulungiswa kwenjini yokusesha (i-SEO) yizinga lamagama angukhiye, okuhlanganisa nesakhiwo sokuthuthukisa iwebhusayithi, izinga lokusebenzisa kahle igama elingukhiye, njll., futhi wukwenziwa kahle kwezinga lemvelo lezinjini zokusesha.Khulisa ubungane benjini yokusesha kanye nokuchayeka kwegama elingukhiye ukuze ufeze inhloso yokwandisa ama-oda nokuthengisa.Izinzuzo: izinga lemvelo, ukwethenjwa kwewebhusayithi, amathuba aphezulu e-oda yamakhasimende;ukufakwa okubanzi, ukutshalwa kwezindleko sekukonke akuphezulu kakhulu uma kuqhathaniswa nezindlela zokukhokha ezimbalwa;umphumela uzinzile, ngisho noma wenza unyaka owodwa we-SEO, unyaka wesibili Uma ungakwenzi, kusenomphumela omningi, futhi imbuyiselo yokutshalwa kwezimali iphezulu.Ukungalungi: Kukhona ukukhushulwa kwe-SEO okuningi manje, imakethe ye-SEO isivele inesiphithiphithi, futhi izinkampani eziningi ze-Party B ziphazamisa imakethe ngokukhohlisa nokukhohlisa, okubangela ukuthi abathengisi balahlekelwe ukulahlekelwa nokungathembi i-SEO, futhi babe nokwesaba;isikhathi esisebenzayo yinde uma kuqhathaniswa, nezindlela ezisemthethweni Ngokuvamile, kuthatha izinyanga ezingu-1.5 kuya ezinyangeni ezingu-2.5.Izindleko zokuqala ziphezulu, futhi abathengisi abakwazi ukubona umphumela ngesikhathi esifushane, okwenza abathengisi abaningi badikibale.
Zonke izinhlobo zezindlela zokuphromotha zinemibi kanye nokufaneleka.Ukhiye uncike ekutheni iyiphi indlela yokuphromotha noma izinhlanganisela ezifanele amabhizinisi ohwebo lwangaphandle, futhi iyiphi indlela engafinyelela umphumela omkhulu ngokutshalwa kwezimali okuphansi kakhulu!
Isikhathi sokuthumela: Nov-28-2022